Mommy Movie Review Example | Topics and Well Written Essays - 500 words

Mommy - Movie Review Example It seemed to me very bright and significant as it showed crucial points and change of roles that took place several times, making both the mother and the son victims – and then aggressors. But when I saw this scene when Diane recalls all the sweet and sad memories, I found it even more powerful. It touched really deep feelings. This scene takes place after the sweet time they had together. It was very rare as they had merely bad times and quarrels, problems with bad behavior and its consequences. This following scene adds even more â€Å"bitterness† – because Diane realizes she has to give her son away as he needs help. All this happens after Steve cut his veins right in the supermarket. She just cannot manage to deal with it. The sequence is a kind of catharsis of the film. It seems very sweet – and exactly this makes it really tragic. Diane dreamt of life success and happiness for her son – though she realizes the way she sees it is impossible. She sees him as a glad graduate, and then she dreams he is in love with a wonderful girl, whom he will marry and all they will live happily ever after. It is very tender when Diane recalls her son as a small baby on her hands. All the scenes are filled with words from her memories – words by Steve, Kyla and herself. Crucial is the moment of change of the appearance of the son. He stands after the rain and at the moment he is shouting he is free, we see he is another person, who just looks like real Steve. Here we see the sad truth that Diane really would like to have another son. She realizes her dreams will not come true. This scene is a kind of sincere revealing them and saying farewell to this future they wouldn’t have had anyway. The character Kyla is very important – as it is opposite to Diane’s image. She is kind and nice mother, humble and caring. She also influenced on Steve significantly. In the end of the film when she has to leave due to her husband’s

How do Senor Flores, Senora Flores and Dr. Jean View this Situation Essay

How do Senor Flores, Senora Flores and Dr. Jean View this Situation from Totally Different Perspectives - Essay Example He also does not want to listen to the advice of Dr. Jean. The Latino’s belief in machismo makes Senor Flores feel offended if he listens to Dr. Jean’s advice. He thinks that his male ego is insulted. The perspective of Senora Flores on Alejandro’s situation is very fatalistic, or what the Latino’s term as fatalism. She feels that she is being punished by God that is why Alejandro is sick. She is suffering from inferiority complex and feels that she is being discriminated at the hospital for being a Latino and not speaking much. She is afraid that Alejandro will be discriminated too in school because he is sickly. Senora Flores feels overburdened by the responsibility of taking care of Alejandro. But at the same time, she believes that her mother should help her take care of Alejandro. She respects her mother, so much so that when she suggested that Alejandro is taken to an espiritista, she blindly followed her although she probably disagrees with her. Dr. Jean’s perspective of Alejandro’s situation is exactly the opposite of the views of the Flores family. She does not totally understand the Latino culture and beliefs; thus, resulting in misunderstandings with them. The first conflict is with regards to time. She dislikes the Flores’ disregard of time. She also feels that just because she is a woman, Senor Flores does not like to listen to her advice. She does not understand why the Flores’ had to consult an espiritista instead of just following her medical advice and give him his medicines. Dr. Jean is an example of a doctor who is quite detached to the family of her patient. She does not realize that it is important for a Latino family that they see some simpatia from their medical provider. Senora Flores chose to consult an espiritista when Alejandro was not getting better probably through the prodding of her mother.

Personal Development Essay Example for Free

Personal Development Essay On starting this module I was quite looking forward to undertaking it. There seemed to be a number of issues that appealed and as it has a personal perspective to it the appeal was greater. During this assignment I hope to be objective in my findings and evaluate my discovery on personal development within the three perspectives. I also like to understand the impact on the different perspective and how the influence both personal an professional growth. 1. Apply the three theoretical perspectives in relation to personal development.   Psychodynamic:  Freud is the founder of psychotherapy, treatments such as free assocuation and analysis of the id, ego and superego were the way to deal with the consciousn/ uncocious psyche. Howerver current practitioners continue to use Freuds approaches albeit with more supportive techniques. It is now understood that psychotherapy is more effective when it leads to incresed self-knowledge and awareness. Other maintain object relations are more suited to change habitual practices. In terms of the three theoretical perspective on my own personal development, I have identified the following in Psychodynamic: Altruism: I have on many occassions put aside my own emotional needs by meeting to the extream the needs of others, more times than often meeting their needs FIRST.  Avoidance: I have openly spoken of how I use avoidance to distance myself from a person or situation. It prevents me getting personally involve or attached, and has been a tacktic used since childhood.  Compensation: I overcompensate my disability (dyslexia) by studying as many subject as possible usually all at the same time. At the time it seem irrational, but personaly there is a need to prove I am a person having a disabilty ..I am not disabled (or stupid) Denial: I am in denial about so many thingsI dont know what they are!  Idealization : I idealise about all the things I am going to accomplish, albeit far from the realilty of me being able to do so. I often think it is about me being a dreamer and creative, the reality is it To dream the impossible dream  Introjection: I was once told, If you walk like a General, talk like a general and dress like a General people will treat and repect you like one. I often do that and give the impression of being calm, logical, organised etc, when most of the time I am nervious irrational and disorganised (especially on the inside). The personal impact is one of acknowledging my defenses and growth towards the ideal self in order to form a theraputic alayance with the client.  The impact on the client is will be based on my appraoch having acknowledge within myself the transference and changes I am experiencing.  Cognitive Behavioural Therapy (CBT):  This theory is the type of psychotherapy that is used in treating depression, anxiety, phobias and other kinds of mental disorder. CBT can help you to change how you think and what you do. These changes can help you to feel better. Unlike some of the other talking treatments, it focuses on the here and now problems and difficulties. Instead of focussing on the causes of your distress or symptoms in the past, it looks for ways to improve your state of mind now. Because CBT concentrates on behaviour this can be best dealt with when the client understands what views are held as rational and what perceptions are irrational.  A central aspect of Rational thinking is that it is based on fact, not simply our assumptions made. Often, we upset ourselves about things when, in fact, the situation is not like we think it is. If we knew that, we would not waste our time upsetting ourselves. I am trained to use Cognitive Behavioural Therapy when working in PST (Psycho-Sexual Therapy) and find it a difficult practice in as it sometimes conflicts with my personality and approach. Here is how Ive identified CBT for my personal development.  CBT is based on the scientific fact that our thoughts cause our feelings and behaviours. I am a great thinker and within my development have taken on the positive comments a member of the group has brought to my reflection. This is considered the fastest in terms of results obtained. (Average number of sessions around 16). This is very difficult for me, as I often get bored and impatient when the client is not making process. I am also a perfectionist and very strict in my expectations of the completing a task in such a limited time scale. I am learning not to be so hard or impatient with clients. Having said that this model compels me to work in a logical and cognitive state and the group in their observation of me often identifies this. The personal impact CBT will have for me is one of being direct and functioning in Adult ego state. This will enable be to practice being logical and direct as the model requires. (Not critical parent or perfectionist)  The impact on the client will be that they will feel confident and at ease in my intervention. Being able to rationalise and undertake homework to bring about change.

Sexual exploitation of children: Issues in treatment

Sexual exploitation of children: Issues in treatment Social Work and Criminal Justice: Victims of Violent Crime Analysis Abstract This report explores many factors of sexual abuse, specifically sexual exploitation of children. Ethical and policy issues that may affect practice with this population as well as the nature of the violent crimes are some of the factors explored in this report. The sexual exploitation of children is widespread and exists worldwide. Many of these children have long-term effects from sexual abuse that follow them into adulthood. In order to provide the adequate and appropriate treatment to sexually abused and exploited children, one must understand the magnitude of this heinous epidemic that is steadily increasing. Introduction The role of a generalist social worker who works with victims of violent crimes is of extreme importance. This is significantly true for social workers working with children who are victims of sexual exploitation. When generally recognized standards do not exist with respect to an emerging area of practice, social workers should exercise careful judgment and take responsible steps to ensure the competence of their work and to protect clients from harm (Reamer, 2010). A generalist social work base provides an existing foundation on which direct intervention, policy formation, advocacy, and networking may be implemented (Herrmann, 1987). Social workers confront child sexual exploitation as school social workers, at runaway shelters, at counseling agencies, and within the court system. The history of the profession provides the precedent for social work’s involvement in ending child sexual exploitation. Sexual abuse is any sexual activity with a child where consent is not or cannot be given. This includes sexual contact that is accomplished by force or by threat of force, regardless of the age of the participants, and all sexual contact between an adult and a child, regardless of whether there is deception or the child understands the sexual nature of the activity (Zastrow Kirst-Ashman, 2013). The sexual exploitation of children includes sex trafficking, child pornography, and child prostitution. Exploited children carry the effects of sexual abuse for many years in an agonizing struggle with sexual dysfunction, depression, insomnia, suicide attempts, and self-mutilation. The population mostly affected by child exploitation is usually children from infancy to adolescence. These children often live in poverty or live in low-income environments. Often, these children lack parental guidance or have parents who are involved in substance abuse. This population is usually the target of sexual abuse. Because of the anxiety most people harbor about sexuality in general, children have little information about sex. They have limited life experience upon which to base judgments. Thus, children can be easily misled or tricked (Zastrow Kirst-Ashman, 2013). Those who sexually abuse children are referred to as pedophiles. Many pedophiles report a history of sexual victimization as adolescents. Occasionally, many children find themselves blackmailed into adulthood by their exploiters. Not all victims become victimizers. All, however, may experience guilt, confusion, shame, and anger as a result of exploitation (Herrmann, 1987). Risk Factors of Child Sexual Abuse Risk factors associated with sexual abuse and the exploitation of children includes the facts that suggest that girls are more likely to be victimized than boys. However, boys are equally as vulnerable as girls. The average age for the abused is between ages 4 and 6 years for boys and ages 11 and 14 years for girls. Children who have disabilities are at greater risk for sexual abuse. These children are more vulnerable and less likely to defend themselves (Zastrow Kirst-Ashman, 2013). Nature of Violent Crime The nature of this particular crime can be heinous. This includes physical abuse, sexual abuse, and power of manipulation. Often, children are profiled and sought for their openness to trust others. The children are misled and manipulated into thinking the perpetrator will provide conditions that are better than their current situation. Children are often beat and drugged then sold into human trafficking. These children are forced in prostitution and forced to participate in horrible sexual acts. This includes intercourse, fondling, pornographic photography, and other unthinkable acts. Scenario Angel is a 14 year old African-American girl living in an inner-city neighborhood. Angel has four siblings and both parents are incarcerated for substance abuse. Because of the absence of her parents, Angel and her siblings are cared for by their elderly grandmother. The family does not have much money and often goes without basic needs such as food and clothes. Angel dropped out of school due to the constant judgement and bullying from other students. Without anywhere to go, Angel would often walk the streets to pass away the time. While hanging out in the neighborhood, Angel was approached by an older man who mentioned he had taken an interest in her. He complimented Angel on her looks and told her that she should not be walking the streets, but pampered instead. Daily, the man would complement Angel and showered her with gifts. She had never been shown this kind of love before and felt she was in love. She was invited to the man’s home for dinner. Although the man was much older, Angel was eager to receive his charm. She agreed to dinner at his home. On the following evening, Angel met the older man around the corner from her family’s home. She was instantly swept off of her feet. The man arrived in a shiny, red convertible sports car with a bouquet of roses in hand. When she arrived to the man’s home, she was greeted with more flowers, candles, and wine. Although she had never had wine before, Angel felt a sense of maturity and drank the wine. During the dinner, the man told Angel that he was aware of her conditions at home. He promised her that he would make all of her sorrows go away if she allowed him to take care of her. He promised to provide all of her needs and that she will never have to go without any of her basics needs anymore. He promised to shower her with gifts and to show her the world. Angel felt all of her prayers had been answered and that she had met her knight in shining armor. Although the room began to spin and she felt slightly ill, Angel agreed to spend the night with the man. He insists tha t she should not go home in her condition. The next morning Angel awoke feeling very ill and confused. She could not remember where she was. Angel’s clothes had been removed and she was chained to a bed at her wrist and ankles. She is in a lot of pain and begins to cry out for help. Angel is aware that her body has been violated and wonders who could do this to her. Although she has been crying for hours, no one answers her cries for help. Eventually, a man she does not recognize enters the room and begins to yell and curse at her. He tells her that no one is going to help her and threatens to hit her if she does not stop crying. Although she tries to control her sobbing, Angel continues to cry. The man kept his promise and began to violently beat her. The violent beating left Angel unconscious and she never saw her knight in shining armour again. On the following afternoon, again, Angel awoke dazed and confused. She noticed that she was chained to a radiator and had been moved to another location. She was later approached by two men who informed her that she now works for them. She was promised shelter and protection in return for following their orders. Daily, Angel found herself in different locations servicing men for money. Often, Angel would be transported from state to state and advertised on the internet. Although Angel wants to escape the life she was forced to live, she often finds herself drugged, beaten, and far from home. She has no resources and is not allowed to make calls or befriend anyone. Angel feels trapped. She often contemplates suicide and feels that taking her life is the only way out of her lifestyle. Although Angel’s family attempted to find her, they had no luck. She was reported missing to the police, but dismissed as a delinquent runaway. Months began to pass and Angel became another statistic. Angel is now a part of the child sex trafficking ring. Daily, she is forced into prostitution and forced into a life she should not have to live. This commercial exploitation is the result of the lack of importance given to human rights around the world, the disregard of children’s needs, and the vast amount of money involved (Herrmann, 1987). Ethical Issues There are several ethical issues that may affect practice with this population. Although social workers are mandated to report sexual abuse of children, ethical and legal considerations for treatment of sexually exploited children remains an issue. Before treatment begins with the victim, is it appropriate for a practitioner to directly inquire and/or process information with a victim about an alleged offense in a pending criminal matter? To what degree can such inquiry, recounting, or processing of the events in question alter the child’s recollection of what took place (Branaman Gottlieb, 2013)? Social workers must consider ethical issues of the effects of questioning, retelling, and suggestion on perceived personal experience. These processes operate in all therapeutic settings, but when they arise in the context of treating a child witness, they may influence, if not dramatically alter, a child’s memory (Branaman Gottlieb, 2013). Also, social workers should be cau tious when considering introducing a new treatment approach to these children. New approaches to the profession usually generate controversy among social workers because many unknown issues may arise. Social workers should attempt to locate empirical literature documenting the effectiveness of new approaches. Most social workers will conclude that using a controversial new treatment approach is too risky, ethically and clinically (Reamer, 2010). Policy Issues Often, policy issues may affect practice with this population. Child sex abuse issues are handled by state and local authorities, and not by the federal government. This is because of the relationships between the states which have broad authority within their jurisdictions. Unfortunately, the federal government has constitutional limitations on its authority. Because of this matter, the Department of Justice generally has no authority over child sex abuse issues. However, if a child is sexually abused or sexually exploited on federal land, the offender may be prosecuted under federal law in addition to state law. Another policy issue is the statute of limitations in child sexual abuse cases. Every state has a standard suspension of the statute of limitation for legal actions while a person is a minor. Most states have adopted additional extensions for cases involving sexual abuse of children. In the state of Mississippi, victims must file their claim within 3 years of the sexual abu se and/or within 3 years of the victims release from incarceration. Assessment and Evidenced-based Practices Treatment and assessment of child victims of sexual exploitation has several objectives. According to Zastrow Kisrt-Ashman (2013), the first objective is to provide a safe environment where the survivor feels comfortable enough to talk. The survivor must learn to identity, express, and share feeling, even when they are negative and frightening. A second treatment goal is to have the survivor acknowledge that the abuse was no fault of theirs. The third objective involves teaching the child new ways to express their feelings. A fourth treatment goal is to address and special treatment needs of the child. These needs may include medical treatment or behavioral modification programs. The fifth goal is to enhance family communication, support, and understanding of the abuse. On a micro-level of intervention, practitioners have been known to use several evidence-based treatment modalities when treating sexually abused children. Often, the psychodynamic theory and treatment is used. Psychodynamic theories emphasize the importance of stages of psychosocial development and the unconscious mental processes of human behavior. According to Walsh (2010), in ego psychology, problems or challenges may result from conflicts within the person or between the person and external world. Also, crisis theory and intervention is used. A crisis is defined as the perception or experience of an event as an intolerable difficulty. Crisis intervention represents a strengths approach because it underscores the possibility of client growth, even in horrible situations. The social worker must build upon clients’ strengths in order to help them adapt to, and grow from, the experience (Walsh, 2010). On the mezzo-level of assessment and intervention, structural family theory (SFT) and intervention is often used. This theory attempts to bring structure back to the family. The focus of the theory is family structure. Family structure is a concept that refers to the invisible and often unspoken rules that organize how family members interact. In this intervention, the social worker is highly directive and directly leads the family’s process of problem resolution. During the intervention of SFT, role plays and role reversals are often employed by practitioners. The role plays are enactments of possible family situations that aim to adjust family interactions. The goal of role reversal is to sensitize family members to the feelings of other members in the family. Also, the Family Emotional Systems Theory is used. The theory provides a comprehensive conceptual framework for understanding how emotional ties within families of origin influence the lives of individuals in ways the y often fail to appreciate and may tend to minimize (Walsh, 2010). The theory offers broad intervention strategies with which the social worker can utilize techniques in accordance with a family’s particular concerns. On a macro-level of assessment and intervention, the ideal way to treat sexual abuse of children is to prevent the events from happening. Information and education are significant factors of prevention. In the community, parents need both education about how to raise children and knowledge that in the event they are in crisis resources are available to help. Special programs could be readily available in the community to help parents with these issues ((Zastrow Kirst-Ashman, 2013). These programs would be beneficial to the community on many levels. Diversity Issues There are diversity issues that affect this population. Minorities from different backgrounds are at higher risk of child sexual exploitation. Many children from low-educational backgrounds are also at higher risk for exploitation. Most of the children that are misled into sexual exploitation are from impoverished areas of the world. In some cases, racial disparity has become an issue in the matter of child sex trafficking. Often, cultural difference must be taken into account when working with sexually abused children. In some countries, touching of a child’s genitals is accepting. In the Philippines, it is culturally accepting to touch a child’s private area and not seen as deviant behavior. In the Korean culture, touching a child’s genital area is also an acceptable behavior. This behavior is considered an expression of adoration and pride for a male child who is to carry on the family name and tradition. In the Vietnamese culture, this behavior is thought of as an expression fondness, not a crime. The cultural differences of the world suggest that some cultures do not view the sexual abuse of a child in the same context as others. Although most societies view these behaviors as deviant and unacceptable, others view these behaviors as normal and accepting. These accepting views can be related to family pride or superstitions. It is of the most importance for practitioners and other health professionals to be aware of the cultural difference in order to provide adequate and effective treatment to children in need. This knowledge will help to ensure that social justice is granted to those who need it the most, sexually abused and exploited children. References Branaman, T. Gottlieb, M. (2013). Ethical and Legal Consideration for Treatment of Alleged Victims: When Does It Become Witness Tampering? Professional Psychology: Research and Practice, 44(5). 299-306. Herrmann, K. (1987). Children Sexually Exploited for Profit: A Plea for a New Social Work Priority. National Association of Social Workers, Inc., 523-525. Reamer, Frederic. (2010). Ethical Standards in Social Work: A Review of the NASW Code of Ethics. (2nd ed.) Baltimore, MD: Port City Press. Walsh, J. (2010). Theories for direct social work practice. (2nd ed.) Belmont: Wadsworth Cengage Learning. Zastrow, C. Kirst-Ashman, K. (2013). Understanding Human Behavior and the Social Environment. (9th ed.) Belmont, CA: Brooks/Cole Cengage Learning.

Relationships :: Definition Defining Relations Essays

Part 1:Relationships What is a relationship? And just what kind of relationship are you talking about? Relationship: (ri là ¡ shen ship ´) n. 1. The quantity or status of being related; connection. 2. Connection by blood, marriage..etc; kinship 3. A particular instance of being related. (As stated in the Third Collegiate Edition of Webster?s Dictionary) In most cases that definition does not clear anything but I put it there anyway that way you can have the real definition versus mine. The relationship I?m going to be talking about is the one that can exist between heterogeneous humans both male and female. I?m, not talking about a connection by blood but rather a connection by a commonality. A link between two people, so to speak. And how 2 people bond together to stride towards a common goal. That common goal achieving a friendship, girlfriend/boyfriend, husband/wife..etc. First off, just how is a relationship formed? Well I have come up with a set of stages explaining how two people co-exist together. There are 5 basic stages. The first stage of a relationship is basically acknowledging a person. Knowing that their a living, breathing mammal like yourself and they too have a purpose in this world. Now you acknowledge them pretty much by finding out basic information. This basic information being simple things like their name, gender, sharing a common place with them (school, work for example) and their description (red hair, blue eyes, tall, skinny..etc.). The second stage is beginning socialization but in a casual sense. Talking to that person only about things you 2 might share at a certain obstacle. Such as asking a person for the homework you missed (?Study buddy?) or what did you miss at the meeting for word last Friday. These brief conversations never exceed anything out of bounds. You would never ask your ?study buddy? what their plans are for the weekend or anything to that degree. Following these brief conversations you have, you start offering gestures. You may notice yourself saying ?hi? to that person when you see them, a possible handshake and saying ?bye.? In today?s society you might say the more common phrase ?what?s up (which basically means what?s new?, how are things?, what have you been upto..etc.) and you?ll get the most likely response of ?nothing much? and you?ll be on your merry way again. The 3rd stage is actually becoming friends with that person. This means being an active part in that person?s personal life. More socially. You start to learn their personal side. This means learning things about them that you wouldn?t normally know from

Leadership :: essays research papers

Webster's Dictionary defines leadership as the position or guidance of a person or thing that leads, directing, commanding, or guiding head, as of a group or activity. However Leadership has not one single definition, but many. Leadership is often an intangible factor that makes one group more effective than another. It exists at different levels within organizations and should be woven throughout the entire organization. Different organizations use different ways in effectively teaching or molding their employees how to be an effective leader. One such company is the R.E. Brown Company and Associates, who have developed a yearlong program that is strictly used as a program to teach their employees how to become a more effective leader. They use what they believe as the Nine Behaviors of leaders. This program doesn't directly start off with the introduction of the nine behaviors, but of little tasks given to the participants. They are broken into small groups where they interact with each other, summarize common threads, and then present their findings to the larger group. Then once this has taken place they develop specific action plans to take back to their groups and from there on they work coherently together as a team. This develops a bond, and creates a model of team leadership, sharing, and reflection. Once this has happened then the teams are introduced to the nine behaviors of leadership where they discuss each one and try to use the information that they have gathered to take back to their own jobs were they can become even more successful then they have ever been before. The Nine Behaviors that develop exception leaders are: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Motivating others through adaptive leadership, who knows when to direct, coach, facilitate, or delegate, depending on the task and person. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Empowering others, which is a sort of delegation that will help you as a leader to control the situation with the help of others. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Encouraging teamwork, which is balancing results, process, and relationships. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Preparing people for change allowing you to understand their psychological responses and helping them to create a positive change with force-field analysis. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Vision/Mission, which establishes guidelines for accomplishing a specific goal. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Using multiple options by allowing you to see different strategic possibilities and being open to more day-to-day options. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Taking intelligent risks, relating decision-making to risks and getting consensus. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Stretching personal creativity that renews personal resources. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Showing passion for work by demonstrating presence, inspiration, and energy.   Ã‚  Ã‚  Ã‚  Ã‚  Each company has their own way of developing programs that center on ones ability to become an effective leader; this was just one aspect that I was able to find.

Analysis Of The Indian Dairy Industry Essay

My new venture is Lakshmi Dairy which (According to Hindu mythology cow is considered to be the goddess of wealth and prosperity) attempts to encroach the simple dairy merchandise. Processing the milk in my dairy which iam likely to set up in my home town, that is acquired from farmers from surrounding villages. My ultimate target would be from the day-to-day consumption and flourishing dairy products such as butter, cheese, yoghurt, especially types of Milk itself i.e., Skimmed milk, semi-skimmed, whole milk. Keeping in mind my previous experience, in my family business (Lakshmi Milk Booth) along with my father, collecting milk from various farmers and distributing them in our village, which I thought will be helpful for me in starting a dairy firm. This helps me to expand my family business (Lakshmi milk booth) by employing my villagers who at least have a minimum qualification which helps them in handling the sophisticated equipment that is used in this whole process. Introduction: see more:non farming activities in india Food, clothes and shelter are the three basic necessities of human beings where food is considered to the first and foremost thing for the survival of the human beings (source). It can be consumed in the form of liquids such as water, milk, natural fruit juice, beverages etc as well as solids such as baked food, cooked food, natural fruits and vegetables etc. As milk is considered as the highly nutritious and the complete food, it is consumed in a large quantity. Especially, for the kids who are less than 3 yrs old, it is suggested by doctors that Milk gives sufficient calcium, proteins and vitamins before they can digest any other food (reference, u can’t say on ur own). Not only kids but also people who are aged above 45 yrs are habituated to consume milk as a part of their break fast, as it strengthens teeth and bones and supplies required calcium (reference please). Indian dairy industry: Agriculture is the largest private sector and is also known to be the lifeline of the Indian economy. More than 60% of the population is dependant on the agriculture while 58.2% of the work force is directly or indirectly employed by means of agriculture. (Reference please, when giving facts and figures u need references for sure) Dairy farming is the most important part of the agriculture for thousands of years now and India is the largest milk producer. It produces 112 million MT with the highest share of 13% of the world’s production, which costs approximately 105,946 crores ( £1 = 72) (Shiva kumar Hedaoo, 2010) (this one is ok) Dairy industry is the highest contributor of the rural economy and hence it is considered to be the backbone of the agricultural sector. It is the leading source of nutrition, Bio-gas, employment, income of cash and a ‘cushion for drought proofing in India (Patel, 1993; Paroda, 1998). http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 1/7 12/18/2014 Analysis of the Indian dairy industry Market Research: The world’s largest and the cheapest milk producer is India (Shiva kumar Hedaoo, 2010). Dairy products in India have a market value for about 100 billion. For many years now, the dairies in India have been delivering universally required products such as Semi-skimmed and skimmed milk, vanaspathi (ghee), butter, cheese etc. So as to capture the market place they have also started producing new dairy products like low fat milk, sweet yogurt etc. also the traditional sweets like rasmalai, rasgullas etc.  there  by creating an opportunity for the new entries. Dairy farming industry in India is one of the most rapidly growing industries, which is in turn is providing various opportunities for the new entrepreneurs. However, media (electronic and press) and the government play a key role in educating the people about the importance of the milk consumption and its products regularly. As per the recent (which market survey mention it)market survey, it is considered that the total population of India is 168 crores approximately. On the other hand, doctors and reputed health organisations are constantly advising us to include at least 100 ml of milk per day in our daily meal. (reference please, which doctor or doctors or doctors association)In that case, if every individual starts consuming 100 ml per day, the milk consumption on the whole might be 168,000 tons approximately. The growth and expansion of Dairy industry in India is likely, due to the development of the urban communities. The global consumption of milk has tremendously increased but it has become a challenge to meet the basic nutritional value of the dairy products in the under developed, developed and developing countries. The growth in per capita income might impact and eventually increase the consumption of milk and its products. Through the historical data, it is evident that as per the Indian standards the consumption of the dairy products could be more of the live stock products. The changes are more likely when the mankind start adopting the new lifestyle, food habits which are considered to be a part of the socioeconomic and the demographic factors (Radhakrishan and Ravi, 1990).(ok) Structure of the Industry: India is a developing country. Moreover, the dairy industry in India is not well established when compared to that of western countries. More than 90% of the dairy products are delivered by unliterary/unorganized sector and only 10% are delivered by organized sectors. (Shiv Kumar Hedaoo, 2010, referencing goes like (Hedaoo, 2010) that’s it).(other than that Fine) Many dairies adopted the most traditional and the ancient ways of producing milk and its products. Until the past few years countries like India have been concentrating only on limited and regional dairy products like yogurt  (regular), butter, cheese etc. Since the last 3 years, in order to capture the market, they have been producing the new dairy products such as sweet yogurt, flavoured milk shakes etc. (Shiv Kumar Hedaoo, 2010).gud SWOT Analysis: T he best of the data for conducting the SWOT analysis has been gathered considering the real instances of my (Give some name) Family Business (Milk) and the recent information on Dairy Industry in India, especially focusing on rural (villages) areas. http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 2/7 12/18/2014 Analysis of the Indian dairy industry Strengths: India is well known for largest live stock owning, as it has about 61% of buffaloes and 19% of cattle of the world (GOI, 2002). (Gud) In the year 1992, the livestock in India was 470.86 millions approximately (Sharma, June 2002 page 8, (u don’t need page and month while citation, it should be like this (Sharma, 2002) that’s it). Considerably the labour and the whole production unit costs are less when compared to that of other countries. Also, India stands in the 2nd place in terms of the population and also the 7th largest country in the world of which 43% of the land has been used for agriculture purpose. Weaknesses: The two drawbacks of dairy Industry in India are as follows: In spite of availability of the various sophisticated equipments, most of the Dairy firms in India still tend to use the ancient techniques for the process of production. Any Source u can proof ur point Most of the dairy firms in India are unorganized. (Hedaoo, 2010), I have done this referencing for u†¦ Opportunities: In recent days, we could see that there has been tremendous increase in the consumption of milk, which wouldn’t have been possible without the intervention of media and the government. The key task performed was educating the people about the dairy products and its importance which effectively increased the consumption of milk. Hence, they created an opportunity for the new entities to capture the market share. Government has also made it easy for the dairy firms to import the highly sophisticated equipments with very less excise duty charges and the licensing policies etc. (u need source/reference to cover up ur this point) Threats: Unfortunately, many other western countries are exporting high quality dairy products to India due to the liberalization and the WTO full form please, as u havn’t mention it before agreements, teacher will say I don’t know what is it. Hence, there are high end milk products that are readily available in the market which could be at a major threat to the new entities. (How is the main point, rite it down) My Business Concept: I would hereby like to talk about the whole business plan (Lakshmi Dairy Firm) that I am likely (likely word shud not come, as u must be sure as a business women) to start. My family is based out of Thadepalligudem (a small village with more than 300 families among which there could be 85% illiterates approximately (Source)) in Costal Andhra (Andhra Pradesh, the highest milk producing state in India). Our family has been running a small business across http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 3/7 12/18/2014 Analysis of the Indian dairy industry the village for almost 32 yrs now. I helped my father in the business, apart from my studies, since I was 12 yrs old which helped me gain some knowledge in establishing my own firm based on my experience. My father, mother and 3 more staff that we have engaged used to collect milk twice a day (at 6 am and 5 pm) at the milk booth, apart from which we have a delivery staff of size 15. On an average we collect 3000-3500 litres (u can increase ur staff if u want as it seems to be much more enough for 5 people to collect milk, that’s my opinion) of milk from the villagers belonging to my own village and also the surroundings. Once the milk is gathered, it is sent for processing i.e., purifying, filtering and refining. One this process is complete; the milk is filled and stored in the container of with the capacity of 30 litres each. These cans are then distributed accordingly at homes, sweet shops, bakeries, hotels etc. in the near by towns and cities, by the delivery staff through various means (wrong spelling) of transportation like motorcycles, auto rickshaws etc. without actually packing or chilling. The distribution of the milk cans should not take more than 2 hrs; on the whole it takes 5 hrs from the time the milking is done to the time of delivery. If the entire stock is sold out, we get a minimum profit of 15% to the maximum of 20%. During the winter season, as the cows and buffaloes yield more milk, the production is high (by 6% to 8% on the whole) where as there is decrease in the consumption. As villages doesn’t have any kind of sophisticated equipment for storing the remaining milk, it goes waste i.e., loss. Due to the less consumption of milk (in winter season), the prices may drop down from 30% to 50% in the neighbourhood villages. Instead, if we have required modern equipments to convert milk into milk powder, we may still make more profit on the whole (5% higher than the normal profits). (gud natural point) During summer, the consumption of milk is likely to increase and hence there is more demand for the dairy products such as yogurt, butter, cheese, ghee etc. However, the production of milk during this season is very less.(why milk production is low in summers proof it) Also there is no latest machinery which could covert milk into several other dairy products in huge quantities, due to which we loose our valuable customers. Currently my family is carrying the business transactions between two cities and collecting the milk from six villages only. Also there is no dairy firm located for about 410 kms from my village, as my village itself and its surrounding villages are under developed and backward. In order to overcome the above mentioned difficulties, I have business plan of establishing a Milk Dairy in my village. Following are the reasons to choose my village for a launching a Milk Dairy: Have more livestock compared to other villages. Central place to 20 other villages (easy access). Near by to the cities with the population of more than 75,000 individuals. We own a land which is big enough to construct the building. To develop my village in terms of liveliness. Allocation of sufficient funds by government for the firms that are been established in the backward areas. http://www.ukessays.com/essays/marketing/analysis ­of ­the ­indian ­dairy ­industry ­marketing ­essay.php 4/7 12/18/2014 Analysis of the Indian dairy industry Initially, I would start of my business by introducing the highly sophisticated equipments, which helps us store the milk for longer time (say 20-25 days). The next equipment that I would introduce is the packing  machine (to sell the milk in packets as we do now) and a van with a built in chilling machine which makes it easy for the long distance transportation. We (our family business) are well known for the quality, punctuality/timely delivery and reasonable prices of the product, at the same time we maintain a good rapport with our staff by giving wages on time and lending advances. (Well done) Market and USP: In the cities and towns near by my village there could (u shud be certain with facts and figures while doing or starting business) be a population of about 80,000 approx. where it is assumed that 8,000 to 8,500 litres of milk can be sold out and the dairy products of 1700 to 1900 kilograms every day (varies from season to season). In my village, very limited numbers of dairy products are available (which products are they mention it please). However, the customers are not satisfied as they are unhygienic, low quality etc. Due to the lack of alternatives, they had to purchase it. (say we will provide better alternatives) Taking this as advantage I would like to produce more number of dairy products like milk powder, yogurt, skimmed and semi-skimmed milk etc. with high quality and reasonable prices. I strongly believe that the goodwill of my family will give a boost up, which I (u shud be certain while doing business whether it works or not) be successful by working with the well versed experienced staff. Competitors: As there is no dairy closer to my village, people are dependant on the regional milk sellers. There are four other competitors who has the similar business that we carry out, among which two of them are closed during summer (due to the less production of milk), while the other two has less reputation and fame when compared to us and we conquer 60% of the market share while the 40% is captured by the rest. Price and Margins: The primary objective of launching a Dairy firm is to make the hygienic, reasonable product available any time. The cost price of milk/litre is 9 to 13 and the selling price is 14 to 18 per litre ( £1=72*). If the entire stock  is sold out then we are likely to make a profit of 2 to 3 per litre. The left over milk will be processed to convert it into the milk powder, which in turn can be saved up to 6months and are sold out during summer (when in demand). The supplements like yogurt, ghee, and butter milk are bought from the farmers directly and are further processed to meet the quality. These dairy products can be sold with a margin profit of 15% at the maximum.a